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I can't tell you enough good thing about Pinterest. It's been one of my new strategies, and I have to admit that I regret to not started Pinterest sooner. The good part about Pinterest is that you don't need a big audience to see big results. At the beginning of last October, I decided to give Pinterest a try. In less than three months, I grew my Pinterest audience from zero to 1100 followers (that's more than 100 every week). Since I started using Pinterest, I triple my blog traffic. It's my number one social media platform where my readers come from.
In fact, I believe that Pinterest is the new way to search for information or idea. Of course, Pinterest will not replace a search engine, but this is a way to consume information in a more fun way. The great thing about Pinterest is that every niche are showcased, and it's an excellent way to promote your blog posts.
The first thing I recommend is to create a business account. Although the appearance of a business account looks the same as a personal account, there is some key difference. The first major difference is that Pinterest states that any account used for a commercial purpose must have a business account. The second difference, result in the ability to set a business name. The most interesting feature is the ability to monitor your traffic and engagement by using their Pinterest statistics. You can create a business account here.
Before you start pinning, an important way to get new followers from Pinterest search bar is to optimize your name. Choose a name that represents what you do. (Ex: Your name + title = Kate |Web design or your blog name + subject = Roseland | Mother's help) Also use a keyword that your readers will look for. When people search for this specific keyword, they will see your profile in the related search.
As I explain at the beginning of this post, Pinterest works more like a search engine tool than a social media platform. This means you need to optimize your images for the search engine. As you know Pinterest, is a visual platform. This means that great images tend to have more clicks and repins. Pinterest privilege vertical image. Try to create an image with the ratio of 2:3 or 735 x 1102px.
If you need help to find the right Pinterest group for your blog/business, I create a list of 100+ Pinterest group boards for every niche. Click on the image below to access the list.
Brand your account
Branding your pins might not look important, but people decide to repin or read a content based only on the image. Of course, a good title is important. On Pinterest your images are like a cover of a book, you don't want to be an old book that stays on the self. Your images should be consistent. Use the same fonts and colors toward all your graphics, after a couple of weeks, people will start to notify your brand. Be careful if you use a stock image. You don't want to use the same image that everyone using. Instead, you want your images to stand out.
Image search engine
SEO your image is an important part to make sure your pin get found on the search bar. Add relevant keywords to your pin description. Pinterest favors the pins with relevant and specific description. The description should be around 200 characters.
Set rich pin
Rich pins are another important factor to increase traffic back to your site. Rich pin adds more information to your pin compare to the regular version. A study shows an increase of 70% of traffic to their site after using rich pins. I personally think that rich pins look more professional and I'm myself more likely to repin a rich pin that a regular pin. Look this example below of a rich pin compare to a regular one. If you want to enable your rich pin, you can found more information on how to install rich pin on your website here
Contribute group boards
One great way to promote your content is to be part of groups boards. Group boards are essentially a collaboration with other like pinners. Everyone that follows the group will be more likely to repin items in that group and share it with their audience. Before you join any group, make sure to choose a group where your ideal reader will follow. Group boards allow you to share your pin with a larger audience. It's also a great place to find relevant pins in your niche.
If you need help to find the right group boards, read my blog post on how to find and use Pinterest group boards.
Pin a lot
All the strategies above will help you gain new followers, but one strategy that works well is to pin often. I recommend pinning 25-100 times per day. Of course, I don't recommend to do this manually because you will spend a good part of your day on Pinterest. I recommend using tools like Tailwind to schedule your posts. Click on the image below to sign for free.
You should try to keep a ratio 20:80. 20% your own content and 80% of other valuable content.
Clean Old Content
Do a spring clean up once a month. Remove pins with less than four pins. Stale pins can hurt your reach and engagement. You need to repin and like pins that have a good repin record.
Promote via share threads
Use Facebook groups promo thread to share your Pinterest account or pins. This allows you to reach new Pinterest users and to found people in your niche. I don't recommend to use a follow to follow approach. Most of those people will never care about you or your blog.
If you need help found great Facebook groups to follow and are tired of missing the promo threads. I create a 30+ Facebook groups promo spreadsheet. So you never miss an opportunity to share your blog/business.
Add Pinterest share button on your blog
If you want people that land on your website to pin your content, you need a system in place. There are several plugins like Sumome that allow you to incorporate a "share on Pinterest logo" to your images or on the side of your blog post.
Did you like this post? Don't forget to share this post with your followers and follow me on Pinterest.
Welcome, I'm Emilie Guerin. I help bloggers and online business monetize their passion using effective online marketing strategies. MORE ABOUT ME