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I see this question often coming in some of the Facebook groups I follow. A lot of bloggers want to know how to join the right Pinterest group boards. I totally understand why this is a common request. Pinterest is such a great way to increase traffic to your blog post. In fact, Pinterest is my number one source of traffic. I believe that no matter your blog topic, you can increase your traffic by using Pinterest. Group boards are an excellent way to reach more people in short period.
I remember a couple of months ago how I was frustrated when I was trying to figure out how to gain access to Pinterest groups. In this blog post, I share my best strategies to access Pinterest groups to help you grow my blog quickly.
If you don't have a Pinterest account or if you need to improve your strategy, I create a blog post that will help you drive traffic to your blog using Pinterest.
What is a group board
Before we go further, some of you may not be aware of what is a Pinterest group board. A group board is essentially a collaboration board with other like pinners. Everyone that follows the group will be more likely to repin items in that group and share it with their audience. Group board will not only help you find people in the same niche that you are but also help you reach a bigger audience.
How to find the right board?
Find people in your niche
The best way to find group boards for me was to see which group boards users in the same niche, was following. When you land on their page, scroll down and see which board they are collaborating. You can identify group boards by a round circle over the board. When you click on one of those board, you will see a description and the number of people who collaborate.
Look # of collaborator
Try to follow boards that have a lot of users and some boards with fewer contributors. I see that board with fewer contributors tend to have more repins. See what work best for you. You want to follow boards that get repin and constantly new blog post. Try to stay away from a board with less than ten collaborators or that the only pins are from the same person.
Read the description and follow the rules before you apply
Click on the board and read the description. Every board is different; some don't accept new collaborator, some will ask you to follow them and email them, some will ask to follow the board. Please make sure you follow all the instruction before you ask to join the group board.
Carefully choose the boards you want to join. You want a board that your ideal readers will follow. Look at the content: Is it good quality posts that match your niche?
Not every board administrator will accept you. Some don't accept new collaborator but if you want to double your chance to be accepted write a nice email that explains why you will be a good addition to the group. Also, don't forget to add your Pinterest address and follow the instruction. Don't apply to every board. Instead, choose 10-15 group boards and be present in those groups.
*Little tip: I prefer doing my research on a computer instead of the app. This allows me to see all the description and to quickly navigate between my email provider and Pinterest.
Do a search
You can also do a search in the top bar to find new group board. Just type a keyword+group ex: marketing group. This should show you some board you can follow.
If you need help to find the right Pinterest group for your blog/business, I create a list of 100+ Pinterest group boards for every niche.
What to do when you don't have any instruction
Some of the group board will not have any instruction. Those group boards are the harder to be part join. Use Pinterest on my computer to help you (not the app). The first person from the list of collaboration is usually the owner of the board. I click on them and send them a message that I would like to join the board (don't forget to add the name of the board). I also follow the board; those two tasks can help you get to those difficult boards.
After you are accepted, you can start pinning. Try to pin a maximum of 2-3 posts per group in a day. Don't post all at the same time, leave a couple of hours in between.
Analyze your success
Every week I go to my Pinterest Analytic and track my success.(You need a Pinterest business profile to access to the Pinterest Analytic, read my previous blog post to learn how to create a business profile) This is an important part of your strategy.
After a couple of months that you are part of 10-15 groups, reevaluate your strategy. Do you have boards that don't match your audience? If so, look for new relevant group boards.
Repin other collaborator's content
Take some time every day to repin other content from the board you follow. Because that's how we can all make more traffic to our blog, it's to share each other content. I try to have a ratio of 20% of my content and 80% repin other content. You don't want only share your content, people that will follow you will be annoyed by the same content coming over and over again.
Also, pin often during the day. Try to pin minimum 20 times a day. Of course, I don't recommend that you do this manually. You will spend your whole day on Pinterest. I use a scheduling tool call Tailwind. This allows me to pin often on Pinterest without spending the day there.
When it's time to start your own group boards
I don't think everyone should start their group board. Having your own group is more time-consuming. Every day, I look at the content to make sure it aligned with the board description, and I also have to answer email from time to time. If you still want to start your group board, make sure you have a good following base and that you have some time to dedicate to this project.
Are you using Pinterest to grow your blog/business?
Some more resources that will help you
Facebook group Monetize your passion - Come join the Facebook group. Monetize your passion is a free Facebook group full of awesome bloggers and online business owners that have one thing in common to grow their business and monetize their passion. Join the Facebook group to get more great tips and strategies to grow your blog.
ShareASale - My recommended affilate program for any new bloggers. ShareASale is an affiliate network with over 3900 programs that allows you to earn commissions. No matter your niche ShareASale have different programs to help you monetize your blog.
Welcome, I'm Emilie Guerin. I help bloggers and online business monetize their passion using effective online marketing strategies. MORE ABOUT ME