Facebook groups are one of my favorite places to engage with my audience and to grow my blog traffic. The main reason why Facebook groups are such a powerful way to gain visibility is that by following a couple of Facebook groups, you can reach thousands of your ideal clients.
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A couple of years ago, when I started my first local business, I used my Facebook business page to grow traffic and gain clients. Now, with the new algorithm, I don't get much traffic from my business page. I mainly use that page as a way for my followers to connect with me on Facebook and mainly because you need a Facebook business page to create ads. I believe that Facebook groups are the new way to engage with your ideal audience.
No more sharing your blog post and hoping that someone will click on the link. Groups allow you to gain more visibility because the group gets notifications on new posts.
I've been a business owner for almost 7 years and I've been blogging for 4 years and Facebook groups have always been the best place to grow my business. I grew my email list from zero to 331 subscribers in a month using the power of Facebook groups. I also gain new clients and gain engagement on my blog using Facebook groups.
Facebook groups are an easy way to connect with your ideal client
Facebook is the most popular social media platform with over 1.79 billion active monthly active users (source: Facebook 2016). I still can't believe how many people are on Facebook! Everyone, that is, except my lovely boyfriend who doesn't want be close to any social media platforms. Facebook adds 500 000 new users every day; that's about 6 new profiles per second. I can almost guarantee that your ideal readers are on Facebook.
How to find the right Facebook groups for your business?
Facebook groups represent a huge part of my blog traffic. With over 620 million Facebook groups, but it can be hard to find the right Facebook group where your audience is. In fact, there are over 620 million Facebook groups. Each Facebook users can follow up to 6000 Facebook groups. I don't recommend you to follow that many. The more Facebook groups you follow, the less you can properly engage with the audience. Find a maximum of 10-20 groups that you really like. Some groups may be for engaging with your audience and others may be for asking questions and learning more about strategies to grow your blog/business. Do you want to follow a group where you can do get both? Come join the party and engage with other bloggers on my Facebook group.
There are two places where you can find new Facebook groups.
You can look at your Facebook suggestions.
You can also use the Graph search to find precise specific groups. Just type a keyword in the search box and click on the "see more results" at the bottom of the list. This will bring you to a page of all Facebook groups based on your keyword.
Make sure to read the description before you follow any groups. Some groups are closed, which means that none of your friends can see what you are sharing (only people who follow this group can see what you are sharing). The public groups are open to everyone, which means that your friends might see on their newsfeed when you share content in that group and that everyone can see the content you share.
Why I created a Facebook groups promo schedule
A couple of weeks ago, I asked my followers on my Facebook group a question. I asked them what they needed help with and the Facebook promo schedule was one of the requests. So I created a 30+ Facebook groups day-by-day promotional schedule so you never run out of place to promote your blog/business. This is something I wanted to do for myself. I added my favorite groups for bloggers and other relevant groups to promote your business. Never miss a chance to promote your blog/business. Sign up below to get your free Facebook groups promo schedule.
This is some of the nice comments I had about this free Facebook promo schedule.
How to connect on Facebook group
I'm all for creating a personal post for the specific Facebook group I follow. Don't just share your blog post to a group and leave unless it's a promo thread and the purpose is to share your content. Instead, create a small description; why you think this post might interest the followers of that group and add your URL (only if permitted, as some Facebook groups don't allow self-promotion).
Don't share the exact same post to all the Facebook groups you follow in the same day. Most of your followers will follow some of the same groups as you do, so they will see your post several times. Instead, share your post one day in a group and the next day share it with another group. This will allow you to gain more visibility.
The best way to gain new followers and clients is to give value. Don't just share your content and leave. Answer their questions and they will be more likely to follow you. I also never share a pay program unless it's on my own Facebook group. People don't like to see "buy this, buy that". Instead give free value (blog post, freebie) and then add them to your email list. Learn how to create an email list here. This is a proven strategy to promote your pay product that will dramatically increase your sales.
Another important point is to respect the rules of the Facebook groups you follow. Don't promote your blog post if the groups don't allow promoting. This is a huge NO, NO for me. I know a mistake can sometimes happen, but take a minute to read the description and rules before you share your content.
Don't feel sorry anymore for promoting your blog on the wrong day or even missing a chance to reach new readers. Get my free day-by-day Facebook groups promo schedule.
Don't forget to share this post with your followers. Are you using Facebook groups to grow your audience?
Welcome, I'm Emilie Guerin. I help bloggers and online business monetize their passion using effective online marketing strategies. MORE ABOUT ME