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When I first started with Twitter, I didn't get it. It took me a little while to realize that Twitter could be a huge business tool. Believe me, I know so many business owners who tried Twitter and stopped after a few days because they couldn’t figure out how this platform could help them grow their business. However, Twitter can be a great place to promote your free offer, interact with other professionals and share your blog posts.
I started my Twitter account about a year ago. Without too much effort, I rapidly grew my account to more than 6,700 followers. Twitter is also my third biggest traffic driver and source of new subscribers. (You can follow my account here)
Did you know? (Source: Smallbiztrends)
- Facebook now has over 1.79 billion monthly active users?
- Instagram has over 500 million monthly active users
- Twitter has more than 317 million monthly active users (21 percent of all U.S. adults use Twitter)
- LinkedIn has 106 million monthly active users
- Pinterest has over 100 million monthly active users
Other interesting statistics about Twitter
- 24% of Twitter users are between 13-17 years old
- 35% are between 18-29 years old
- 20% are between 30-49 years old
- 16% are more than 50 years old
So, no matter what kind of blog or business you have, YOUR IDEAL CLIENTS IS ON SOCIAL MEDIA.
Write a captivating bio
If you want new followers and people to engage with your brand, you need a bio. I see this too often that someone doesn't have any bio, profile picture or header. This does not look professional or legitimate. You need a small bio (around 160 characters) that will explain what you do and who your Twitter account is for. Try to not only integrate things about your business but also about yourself. Also, incorporate a nice picture of yourself. Don't use a stock image or logo (unless you are a big company). People love to see the real person behind a blog or business.
Use the header
Your header is a great place to promote your freebie, program/service or simply to showcase your personality. The header is one of the first things your followers will see so use it effectively. You can create a nice header with a tool like Canva.com. They have a specific template for your header and image.
Pin a tweet to boost traffic or subscribers
You can pin an image to the top of your Twitter account. This will be the first tweet people see when they land on your account. This strategy allows me to increase my subscribers and blog traffic.
Hashtags are huge on Twitter. But what is a hashtag? A hashtag uses the symbol # to mark a keyword. This allows other users to find relevant posts based on the hashtag. Using the right hashtags in your posts will lead to more visibility.
In fact, posts that include hashtags receive two times more engagement than those without. However, I recommend that you keep it to 1 or 2 hashtags per post. Studies have shown that posts with more than 2 hashtags receive less engagement. To find the right hashtags, take a look at the hashtags similar people in your niche use. You can use a tool like Twitonomy that provide you with a list of 10 hashtags of any user. Simply input the Twitter handle and you will see which hashtags they are using. Also, I recommend trying new hashtags from time to time and see which ones get the most engagement.
Do you want to double, triple, or even quadruple the amount of retweets you get? Taking a minute to add a picture to your tweet can make all of the difference.
I create a free Twitter checklist to help you found your audience on Twitter and grow your blog. Click on the image below to download your checklist.
On Twitter things move fast, so you need to post often to increase the chance that your ideal client will interact with your content. A few months ago, I changed my Twitter strategy and tripled my traffic coming from Twitter. I started promoting my blog posts more often and incorporating more relevant hashtags. Now I tweet around 15 times during the day and share my blog posts 6-8 times. I also retweet other content and share other blog posts. Don't forget to spread your tweets throughout the day instead of posting them all in once.
What to tweet about
This is a question that I often hear: What should I tweet about?
- Share your blog posts (older or newer)
- Share a tip related to your blog/business
- Ask questions
- Share a quote
- Share a personal photo, event, behind the scene
- Share your freebie or special offer (one or twice per day)
- Recommend one of your favorite business tools
- Share news in your niche or industry
- Recommended a book or movie
- Retweet others
- Share other blog post and use the @ to mention the owner of the post
Participate in Twitter chats
Twitter chats are like a Twitter party. They use specific hashtags and are done at a specific time. Some of the chats I participate are #blogchat and #smallbizchat. You can find your industry related chat using Tweet reports. They have an impressionable list of chats classify by category and time zone.
Chats are a great way to find new followers, interact with like-minded bloggers and share your expertise. Most chats have several questions Q1,Q2...that you can answer during the hour of the chat using the A1, A2 before your post + the hashtag.
Automate your online presence
There are a variety of programs that will automate your online presence. Use them to share your content without spending hours on social media. To create followers on Twitter, you need to interact often every day (10-20-30 times a day). For me, Hootsuite helps me manage all my social media accounts. The best part is that Hootsuite offers a free service that allows you to manage up to 3 social media accounts (such as Twitter, Facebook, Instagram).
Even if you use automated programs, you must show up to speak, respond, ask questions and make connections. Don't forget, social media is about being social. People are on social media to interact and for entertainment.
Welcome, I'm Emilie Guerin. I help bloggers and online business monetize their passion using effective online marketing strategies. MORE ABOUT ME