* Please note that this post may contain affiliate links. This means that if you purchase something from that affiliate link, I will get a commission. I only recommend items that I use in my own business.
No matter if you are a full-time blogger or juggle between your blog and your primary job, we all have one thing in common: looking for quick ways to market our blog. I create a list of quick, and effective ways to help you promoting your blog. Some of those tasks might seem small, but they can have a significant impact on your business.
One of the most important aspects of marketing is to be consistent. Don't promote your blog/business and leave. You have a show up every day in other to see results. Did you know most marketing strategies take 3-4 months before you can see results? If you promote your business once and a while, you can't expect long-term results.
Other relevant blog posts you might like
- 12 places to share your blog post after you hit publish
- How to grow your website traffic using Facebook groups
- 9 ways to increase your blog traffic
Did you know that Facebook alone has over 1 BILLION users? So no matter what kind of business you have, your ideal client is on social media. Share your free content (blog) into your social media account. There has never been a better way than social media to get your message out there inexpensively. You don't have to be on every social media platform; the most important is to share valuable contents to your followers. *Create a business page don't use your personal profile
Fill up your social media profiles
Your social media account may be the first place people will see your business. Fill up your "about section" and add a link to your website. I see so often on Pinterest or Twitter that people don't fill out their social media profiles. The description area is your little introduction to people that just land on your profile. Make your description clear and add some of your personality.
Fill up your personal Facebook profile
List your business in your personal about page. This is important when you are commenting or giving advice to people using your personal account. This will help people know which business you represent, and they may decide to follow your business page.
Post regularly on social media
The more you post great content, the more opportunities you have to grow your fans. Ask questions, polls, quotes, pictures, tips, contests, recommendations, videos. Please be respectful of the platform you are using: you will not post as often on Instagram as you will do on Twitter.
Share your social media links
Share your social media link on your website, on your email signature and other online platforms.
Automate social media
Use something like Hootsuite that have a free service and allow you to schedule 3 different social media platform. (Facebook, Twitter, Instagram). You will save hours if you use a social media management tool.
Create regular contents (blog posts)
The more FREE content you have, the faster you will build your reputation. If you regularly create some content that educates or inspire your audience, you'll find people sharing your stuff and following your business. Don't you know what kind of content create? Think about the questions that your audience always ask you and answer them.
Get your name out there
Where your ideal clients hang out? Can you do guest blogging? Make a list of potential websites and blogs you could approach and do an article for them.
Mix thing up
When you produce different types of content, you reach more people. Some people will prefer reading a blog, some prefer listening to a podcast, and some are more visual and prefer video. Try something different, write a more personal blog post, share your journey, your struggle, why you decide to start your business. Do a quick video tip and share through social media.
Look website with new eyes
Look at your site with fresh eyes. Does your website look professional? Are you speaking to your ideal reader?
Mobile friendly website
Most people are using their phones for internet searches. Make sure your site works and look good on small phone screens.
Look website statistics
Do you measure your visitors? Where is your web traffic coming from? If you are not tracking, you are missing out great information. Install Google Analytics will give you insights and will give you valuable information to market your blog at the right place.
Increase your SEO
The higher position in the search engine you have, the more traffic you will get. The most important part is to create regular content that readers find valuable. Visitors are more likely to share content that they enjoyed reading and will stay on your site longer. Make sure that you use keywords that people will look for. Learn how to SEO your blog post here.
Take some times to write a good about page. The About page is the second most view page after the home page. People don't just buy a product, but they buy who we are. They must be able to identify themselves with you. For the reader, the about page should feel like they just met you in person and shaken your hand.
Use your email signature as a marketing tool
Not only use your email signature to refer people to your website and social media accounts, but also you can share your new programs or services.
Do a survey
Do a survey with clients that buy your service. Why they choose your business? Use this information to get more clients.
Share your Facebook business page using Facebook groups. Follow Facebook groups in your field and help people, share your knowledge with them.
If you need a great list of Facebook groups and their promo day, get my free Facebook groups promo spreadsheet with more that 30+Facebook groups and their promo day.
Periscope or Facebook live
Live event are always an excellent way to reach people. Your followers will appreciate that they can ask you questions and will create a know, like and trust factor.
One way to grow your blog traffic is to build repeat readers. With a newsletter, your audience will be much more likely to purchase from you when the need arises.
Videos are a very effective marketing tool and one of my favorite free marketing tools. Videos are easy to make on your phone or webcam. Make a quick video answering questions that your readers always ask you. You can also make a video to let your visitors know you and share it on your social media and about page. Videos are an excellent way to differentiate yourself from your competitions and be seen as an expert in your field.
Re-use your content in different ways
Re-use your article, blog post in various forms. Break it down and use it on social media. Create graphic tips, videos, and even podcasts.
Networking is one of the most useful marketing tools. Network with people in your niche, but also ask questions and chat with your audience.
What are your goals for this year? How much money do you want to earn? How will you achieve your goal? If you start out confused or unsure about your goals, it will be harder to stay on track or even really know if you’re on target. If you were going on a long road trip without a GPS, map or destination in mind, who knows where you might end up.
When we have a clear vision and path to where we want to go, possibilities become more real. When we become committed, we become unstoppable. What do you want your business to look like in a year? Two years? Five years?
Are you spending too much time on social media or the internet? Set a 15 minutes timer and concentrate on one task during that period. A 15 minutes productive marketing strategy is better that spending hours on your computer but not accomplish anything.
Share your quick and inexpensive marketing strategies in the comment box below.
Some more resources that will help you
Facebook group Monetize your passion - Come join the Facebook group. Monetize your passion is a free Facebook group full of awesome bloggers and online business owners that have one thing in common to grow their business and monetize their passion. Join the Facebook group to get more great tips and strategies to grow your blog.
ShareASale - My recommended affilate program for any new bloggers. ShareASale is an affiliate network with over 3900 programs that allows you to earn commissions. No matter your niche ShareASale have different programs to help you monetize your blog.
Welcome, I'm Emilie Guerin. I help bloggers and online business monetize their passion using effective online marketing strategies. MORE ABOUT ME