* Please note that this post may contain affiliate links. This means that if you purchase something from that affiliate link, I will get a commission. I only recommend items that I use in my own business.
I see so many bloggers creating new content week after week and barely bringing any visitors to their websites.
Are you one of them?
Don't worry I've been there too.
The problem is not the content you are producing, but mostly the amount of time you are spending on promoting your blog post. I'm a strong believer that if you found 100 people who like your blog post, there’s a good chance that another 100 or even 1,000 more people will love the content as well. The problem is that they don't know you exist and that you are creating such good articles.
The even bigger problem is that even if you spend twice the amount of time promoting your blog, you might not get the amount of traffic you are hoping for.
Nothing beats your readers promoting your content for you. In other words, each person who shares your post will make it visible to hundreds more people and if any of those people share your content again, you will soon reach thousands of people.
Recently, I created a post that got shared more than a thousand times within a month. I would never be able to promote that post (and all the other ones) on my own to consistently gain that much traction and still have a life.
Your readers are proof that you’ve created content that they love and that is worth the time of others to read as well. But, your readers will not share your content by themselves, you need to help them.
Did you know that 80% of people will only read a blog post headline and only 20% will actually read the content? If you want people to share your content and gain traffic you need to spend some time creating an attractive headline.
Think about all the headlines of blog posts you come across in a day. Social media and search engines are loaded with headlines. Everyone wants to attract you toward their blog post. I hate to say it, but headlines can sometimes be more important that the content itself.
Adding numbers to your headlines has be known to increase open rates. The bigger the number the more chance you have to get shares.
- Original: Business mistakes most bloggers make
- Improved: 30 business mistakes most bloggers make
Adding an attractive adjective can also help. For example, "free," "simple," "rapidly," or "powerful"
- Original: The steps to create engagement with your email list
- Improved: The simple steps to create engagement with your email list
Add an image
People are twice as likely to share a blog post on social media if it has an image. Tweets with images are, on average, shared 180% more than those without. Choose a high-quality image that is relevant to your blog post. This is even more important if you have a visual based business like fashion, food or makeup.
Add a share button
People are busy they don't have time to locate your share button. In fact, most people do not even think about sharing content until they see the share button. So make your share button very accessible.
I love using the Sumome plugin for my share button. Not only is it free to use but it also gives you the flexibility to add the share button where you needed. You can add a scrolling down button (like mine) or you can simply add a share icon on your image. You can easily add the Sumome plugin not only on a Wordpress website but also on Squarespace.
Include a click-to-tweet option
Is your audience is on Twitter? A "Click-to-tweet button" is a very easy way for your readers to share your content. In one click, they can share your blog post to their followers. This is another free plugin, so there’s no reason not to make use of this option.
Value packed content
The quality of your content is one of the most important aspects you need to increase shares of your blog posts. Your blog post should be more personal than a newspaper article but must provide as much value. You want your post to give a ton of information based on your experience. You are not a journalist that gathers facts, but your blog shouldn't be treated as an intimate journal either.
Share your journey and your struggles but also give information to your readers to overcome those obstacles with you.
Long blog post
Did you know that longer blog posts gets more shares on average? I know this is a controversial topic. Some blogger swear by short blog posts. My advice is: if your audience loves your short content, stick to it. No need to change a winning formula. If on the other hand, you aren’t seeing much traction on your site, do a small Google search and see what is the average blog post length in your industry.
Need to save more time on Facebook and to easily have access to your audience? Click on the image below to access my free 30+ Facebook groups and their day-by-day promote schedule so you never miss a chance to promote your blog.
Well spaced blog post
Creating subtitles and smaller paragraphs will make the experience more enjoyable for your readers. Providing a more pleasant experience means there’s a better chance that people will share your content. Don't forget that your readers are busy and they want to learn as fast as possible. Having sub-headlines will make it very easy for them to scroll down to the point that will help them the most.
Nicely designed site
Have you ever landed on a blog and saw a poorly crafted website? Or maybe saw someone promoting their blog post and the image that they used turned you off from reading the content?
For most people, a well-designed website or graphic image doesn't sound important but believe me, those small details count.
We see hundreds of different website every day so if you want your content to be shared you need to work on the overall experience for your readers. Which means the design and color that you choose for your website should be well balanced. Choose colors not only for you but also your readers.
Of course, the image you choose for your blog post will be very important. You don't want to use blurry images. Try to choose a maximum of three colors for your graphic images.
Partner with someone
Contacting someone with similar content and sharing each other articles can be a great way to boost your traffic. I'm not talking about being a partner with your competitor, but someone with the same target clientele but from a different niche.
When I think about a partnership, I think about something that will be a win-win for everyone. Don't be a partner with someone that doesn’t have the same quality content as you do. You don't want to share content to your follower that you don't found valuable.
Examples of partnerships:
- If you share healthy recipes, you could partner with a fitness blogger
- If you share dog training tips on your blog, you could partner with a dog holistic blogger
- If you blog about makeup/beauty, why not partner with a fashion blogger
- If you blog about web design, you could partner with a business coach
How to partner with someone?
So you don't want to send an email to someone and ask them to partner with them. Most people will deny your invitation. First, you want to get noticed by this person. Follow all their social media accounts and promote the content you think your audience will love (ALWAYS have your audience in mind).
You can send a private message on social media and say that you and your audience really enjoy their content. At this point, most people will naturally look at your content and maybe even follow you or share your posts. When you see this person liking your content as well, you can then ask them if they want to partner with you.
Make sure to let them know about the benefits FOR THEM, not for you.
Strategically place links in your blog post
Not everyone will be at the same level in their journeys. Maybe someone will land on your blog post and realize this might not be exactly what they need. If you have several related blog posts, make sure to share the link so your visitors can find the content they need. If they don't share this specific blog post, they might share another one that they found more valuable.
As always, I love to hear from you. What is your favorite way to increase share on your blog post? Leave your comment in the comment box below. I can't wait to hear from you.
Some more resources that will help you
Facebook group Monetize your passion - Come join the Facebook group. Monetize your passion is a free Facebook group full of awesome bloggers and online business owners that have one thing in common to grow their business and monetize their passion. Join the Facebook group to get more great tips and strategies to grow your blog.
ShareASale - My recommended affilate program for any new bloggers. ShareASale is an affiliate network with over 3900 programs that allows you to earn commissions. No matter your niche ShareASale have different programs to help you monetize your blog.
Welcome, I'm Emilie Guerin. I help bloggers and online business monetize their passion using effective online marketing strategies. MORE ABOUT ME