* Please note that this post may contain affiliate links. This means that if you purchase something from that affiliate link, I will get a commission. I only recommend items that I use in my own business.
A great blog post isn't so great if no one knows it exists. Search Engine Optimization (SEO) is all about getting your website, and your blog post be found in organic (non-paid) search engines like Google, Yahoo, and Bing. I'll be honest, it takes time and consistency to get your website rank higher that the competitions. Every business wants to be in top 5. Why? Most people don't take times to look at fifty, twenty or even ten websites to find what they are looking for. Most people will look at the first three or five sites before making a decision.
There are many aspects to SEO, from the keywords you use to the structure of your site. If you are confused about SEO, believe me, you are not alone. Not long time ago, I was in that same situation. After hours of research, this is the fundamental strategies to reach a higher ranking.
Keywords are a major strategy to increase your search engine rank. Your keyword should be accurate as possible; the more specific you are, the more chance you have to rank in search engine. The problem is most business owners, and bloggers don't know what keyword their ideal clients are searching for. You can use a tool like Google keyword planner to help you. When you do your research, you want pick keyword phrases that get about no more than 200 monthly searches.
Where to place keywords
To make your blog posts visible, you need to integrate the keyword phrases in different areas of your blog post.
Page title: You should include your keyword phrase in your blog post title.
Page URL slug: The URL should be small (2-4 words), be readable and with your keyword phrase. Also Google don't read sign +!% so make sure to use only words in your URL and use - between your word
H2, H3: If possible, use your keyword phrase in one of your subtitle using the h2 or h3 headed. If you have a WordPress website use the HTML code <h2>your text</h2>. If you are on Squarespace click on "text"-> "title"-> "heading 2"
Image keyword: Search engine don't read image, by adding keywords to your image tag, you allow your image to be found in search engine.
The beginning of the first sentence: The first sentence or two should have your keyword phrase and 4-5 times throughout the rest of the page
Repair broken links
Fix any broken links you can have on your site. This is important to make sure your ideal clients have a pleasant experience when visiting your website. Most visitors will leave a website if they found broken links. (please let me know if you find any broken links on my site) Google makes broken links site ranks lower in its search engine.
Make sure your website works and looks good on small phone screens. Most people are using their phones for Internet searches, so make sure not to turn some potential clients. According to SimilarWeb's State of Mobile Web US 2015 report, around 56 percent of website visitors are on mobile devices. Also, search engine algorithms will rank websites that are mobile friendly as the highest priority. If your site is on Squarespace platform, you are ready to go (every template are mobile friendly). If your website is on another platform or WordPress, you need to make sure the template you should is mobile responsive. If you are not sure, look at your website on different phones, tablets.
Reduce loading time
Don't upload massive imagine into your website. Make sure your site loads quickly. If you have a slow-loading internet site, you will turn customers away. A large image takes a longer time to load and can increase your bounce rate. You can use a tool like Irfanview to reduce the size of your image.
Creating high-quality content is the most common way of achieving higher ranking for keywords. I don't want to scare you. But there are around 2 million blog posts that are written every day. (Source: MarketingProfs) This is imperative that your blog posts deliver high-value information. You don't want your content to be generic and not give the information people was expecting. Always write for your readers first and then tweak for the search engines.
Long content with more than 2000 words gets more share and links. The average top 10 results in search engine have more than 2000 words. (Source: SerpIQ) Every blog niche has different average length. Type a keyword that represents your niche look at the first blog post and sees how many words they use. My blog posts are usually more than 1000 words, and I'm working on adding some valuable information to some of my older blog posts. Please note that the important part is the quality of your blog posts. Don't write a 2000 words blog that is poor quality. I prefer that you blog less, but you create amazing content that not only will rank better on a search engine but also will be shared on social media platforms.
Mix things up
Believe it or not, there is no magic formula for getting traffic to your website. When you produce different types of content, you reach more people. Some people will prefer reading a blog, some may prefer listening to a podcast, and some are more visual and prefer video. Try something different, write a more personal blog post, share your journey, your struggle, why you decide to start a business. Do a quick video tip and share through social media.
Consistently add new and relevant content is one way to increase traffic to your website. The more great content you send out into the world, the more chance you have that people find your site. If you regularly create some content that educates or inspires your audience, you'll find people sharing your stuff and following your business.
Welcome, I'm Emilie Guerin. I help bloggers and online business monetize their passion using effective online marketing strategies LEARN MORE