* Please note that this post may contain affiliate links. This means that if you purchase something from that affiliate link, I will get a commission. I only recommend items that I use in my own business.
A great blog post isn't so great if no one knows it exists. Search Engine Optimization (SEO) is all about getting your website, and your blog post is found in organic (non-paid) search engines like Google, Yahoo, and Bing. I'll be honest, it takes time and consistency to get your website to rank higher than the competition’s. Every business wants to be in top the 5. Why? Most people won’t bother to look at fifty, twenty or even ten websites to find what they are looking for. Most people will look at the first three or five sites before making a decision.
There are many aspects to SEO, from the keywords you use to the structure of your site. If you are confused about SEO, believe me, you are not alone. Not long ago, I was in that same situation. After hours of research, these are the fundamental strategies to reach a higher ranking.
Keywords are a major strategy to increase your search engine rank. Your keyword should be as accurate as possible; the more specific you are, the more chance you have to rank in search engine. The problem is most business owners, and bloggers don't know what keyword their ideal clients are searching for. You can use tools like Google’s keyword planner to help you. When you do your research, you want to pick keyword phrases that get about no more than 200 monthly searches.
Where to place keywords
To make your blog posts visible, you need to integrate the keyword phrases in specific areas of your blog post.
Page title: You should include your keyword phrase in your blog post title.
Page URL slug: The URL should be small (2-4 words) and must include your keyword phrase. Also, Google don't read sign +!% so make sure to use only words in your URL and include hyphens - between each word.
H2, H3: If possible, use your keyword phrase in one of your subtitles using the h2 or h3 heading. If you have a WordPress website use the HTML code <h2>your text</h2>. If you are on Squarespace click on "text"-> "title"-> "heading 2".
Image keyword: By adding keywords to your image tag, you allow your image to be found in search engines.
The beginning of the first sentence: The first sentence or two should have your keyword phrase and 4-5 times throughout the rest of the post.
Repair broken links
This is important to make sure your ideal clients have a pleasant experience when visiting your website. Most visitors will leave a website if they find broken links. (Please let me know if you find any broken links on my site). Sites with broken links rank lower in Google’s search engine.
Make sure your website works and looks good on small phone screens. Most people are using their phones for Internet searches, so make sure you optimize your site for mobile users. According to SimilarWeb's State of Mobile Web US 2015 report, around 56 percent of website visitors are on mobile devices. Also, search engine algorithms will rank websites that are mobile friendly as the highest priority. If your site is on Squarespace platform, you are ready to go (every template is mobile friendly). If your website is on another platform or WordPress, you need to make sure the template you chose is mobile responsive. If you are not sure, look at your website on different phones and on a tablet.
Reduce loading time
Don't upload massive images to your website. Make sure your site loads quickly. If you have a slow-loading internet site, you will turn customers away. A large image takes a longer time to load and can increase your bounce rate. You can use a tool like Irfanview to reduce the size of your image.
Creating high-quality content is the most common way of achieving higher ranking for keywords. I don't want to scare you, but there are around 2 million blog posts that are written every day. (Source: MarketingProfs). Therefore it is imperative that your blog posts deliver high-value information. You don't want your content to be generic and not give the information people expected. Always write for your readers first and then tweak for the search engines.
Long content with more than 2,000 words gets more shares and links. The average top 10 results in search engines have more than 2,000 words. (Source: SerpIQ) Every blog niche has a different average length. Type a keyword that represents your niche. Look at the first blog post and sees how many words it contains. My blog posts are usually more than 1,000 words, and I'm working on adding some valuable information to some of my older blog posts. Please note that the important part is the quality of your blog posts. Don't write a 2000-word blog post that is poor quality. I prefer that you blog less frequently and focus on creating amazing content that will not only rank better on a search engine but also get shared on social media platforms.
Mix things up
Believe it or not, there is no magic formula for getting traffic to your website. When you produce different types of content, you reach more people. Some people will prefer reading a blog, some may prefer listening to a podcast, and some are more visual and prefer video. Try something different, write a more personal blog post, share your journey, your struggle, and why you decided to start a business. Do a quick video tip and share it through social media.
Consistently adding new and relevant content is one way to increase traffic to your website. The more great content you send out into the world, the more chance you have that people will find your site. If you regularly create content that educates or inspires your audience, you'll find people sharing your stuff and following your business.
Welcome, I'm Emilie Guerin. I help bloggers and online business monetize their passion using effective online marketing strategies LEARN MORE