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I remember a couple of years ago when I started my first blog, I tough I needed a domain name, hosting and create a website and boom I will get hundred of people landing on my website.
At that time, I really didn't realize how much work starting a blog will be.
Every time, you think that you just need to learn a new skill and thinks after that will be easier. Over time, I realize that there is always a new skill to learn, a new project to accomplish and a new goal to achieve.
In fact, this is probably what I like the most about blogging is the constant challenge and new knowledge to learn. Blogging is never boring.
Of course, over those years I've done a ton of mistakes; spend too much time on something not relevant and even wasted money on tools that promise me the moon.
Below are some of the blogging lessons that I have learned along my journey, and how you can benefit from them:
You need to have clear direction
I started my first blog to increase my local business income. I had a dog walking and dog training business but I was tired of working non-stop and trade my time for income. I decided to start blogging but I wasn't sure on who my audience was and what to offer to them. First, I was sharing dog training tips, after that, I wanted to help other pet businesses. The first six months, I was unfocused on who was my audience. If you want higher results, you need to have a clear direction on who is your ideal reader and what they want.
Success does not happen overnight
It takes a lot of work to grow a blog and make money online. Most people look at successful bloggers and think this happen overnight.
What we don’t normally see or hear about, is how much time and effort they have spent to reach that level. All the sweat and tears before they "made" it.
I could share hundreds of story of successful business owners who had a rough start, but I select a few for you.
Jack Canfield a success coach and 40 times New York Times bestsellers had a rough start with his Chicken Soup for the Soul book. The book was rejected over 130 times by publishers before someone decides to give him the chance. The book went on to sell over 8 million copies and been translated into 39 languages.
Walt Disney is now known as a multi-billions business from merchandise, movies and theme parks around the world. Before his business became a success, Walt Disney himself had a bit of a rough start. He was fired by a newspaper editor because "he lacked imagination and had no good ideas." After that, Disney started a number of businesses that didn't work and ended doing bankruptcy.
Oprah Winfrey one of the most iconic faces on TV and one of the richest women in the world was fired from her job as a television reporter because she was "unfit for TV."
Put yourself out there
Like most bloggers, I wish I could write a blog post and everyone will run on my website to read my content. Unfortunately, you need to promote your blog posts and this, even more, when you are a new blogger. No one knows you so you need to put yourself out there and promote your content.
Need to save more time on Facebook and to easily have access to your audience? Click on the image below to access my free 30+ Facebook groups and their day-by-day promote schedule so you never miss a chance to promote your blog.
Expect to invest money to make money
This is probably the biggest misconception that I had about blogging. Most people think that blogging is inexpensive and that they only need a website to generate a lot of income. I soon realize that I needed to invest in more tools, software if I wanted to generate income.
For a while, I was spending more money that I was making.
I realize that those tools will help me generate more income in the future and make my life so much easier.
This helps me save time and concentrate my energy on more productive tasks.
You need to get serious
When I starting this blog, I had my previous business still running and I didn't put that much time at the beginning to grow this blog. I was blogging once in a while, and didn't focus on growing my community. I end out wasting months of valuable time.
Consistency is the key to success
This is something that I learn over the years and I'm still working hard on making this happen. The more consistent I'm getting the better my results are. This go for everything you do from promoting your blog to writing and your social media presence.
I now try to launch a blog post every Sunday, write to my list every Wednesday and be present on Facebook groups every day.
Build my email list as soon as possible
Your email list is the most valuable assets to monetize your blog. Don't neglet this strategy. I believe that as soon as you launch your blog, you should work on your email list.
Learn more about blogging before launching my blog
I'm always the first one saying that we can't learn everything in a book, the best way for learning is by doing. This is true, but I wish that I will spend a little bit more time for learning the basic of blogging and mainly how to monetize a blog before I started.
When you start you have so much to do, from social media, web design, graphic to promoting that I did have time to learn other important skills.
Take some day off
I know I just told you that you should promote your blog every day, but I learn the hard way that constantly working on your business is not the best solution. Take a day off once in a while and get out of the house. After a day off, I'm usually filled with energy and new ideas for my business.
Monetize my blog from day one
During my first blog, for a long time, I didn't have any potential source of income. First I concentrated my energy on all the thing that I needed to learn and I wasn't even thinking about monetizing my blog. In fact, for a long time, I was thinking that I needed to reach ten thousand views before I could make money with my blog.
I was totally wrong.
I wish I would start monetizing my blog from day one through affiliate marketing and advertising. There are so many ways to monetize your blog like my favorite affiliate company ShareASale that has over 3900 merchants. My recommendation for every new blogger.
Things will not always go the way you expect
Things will be so much fun if everything will go as planned. I know that everything in life does not always go the way we have planned but I think this is even truer when we start a business. There are so many unknown factors that it is almost impossible that everything goes as planned.
Everything takes more time, cost more money or doesn't receive the result as planned. But all those mistakes and those challenges will make you stronger. You will learn so much more from those mistakes that any courses or blog posts.
I always like to hear from you. What is your biggest lesson you learn from starting your blog?
Some more resources that will help you
Facebook group Monetize your passion - Come join the Facebook group. Monetize your passion is a free Facebook group full of awesome bloggers and online business owners that have one thing in common to grow their business and monetize their passion. Join the Facebook group to get more great tips and strategies to grow your blog.
ShareASale - My recommended affilate program for any new bloggers. ShareASale is an affiliate network with over 3900 programs that allows you to earn commissions. No matter your niche ShareASale have different programs to help you monetize your blog.
Welcome, I'm Emilie Guerin. I help bloggers and online business monetize their passion using effective online marketing strategies. MORE ABOUT ME